Dawn DeFrancesco, PhD, PCC

About Dawn:

My values are to: 

  • Live autonomously

  • Act with accountability

  • Lead with kindness

  • Value friendships

  • Strive for happiness

Why Coaching

One of my favorite movies sums up my “why” of coaching. In The Wizard of Oz, Dorothy is searching to find her way home. After much inner work, and of course, conquering the Wicked Witch of the West, Glinda tells Dorothy, “You don't need to be helped any longer. You've always had the power to go back to Kansas.” When asked why Glinda didn’t tell Dorothy from the beginning, she says, “Because she wouldn't have believed me. She had to learn it for herself.” Though not quite a coach, Glinda exemplifies the coaching principle that each person is naturally creative, resourceful, and whole. I coach because I truly believe in each person’s ability to create their own definition of and path to success. My magic wand is my ability to provide you with the space and support you need to find the inner power you’ve always had. 

I choose to coach leaders because one leader’s impact can trickle down to an entire organization, a community, and ultimately the world we all live in. Through my knowledge of working and communication styles, my coaching philosophy is driven by the platinum rule: “Do unto others, wherever possible, as they would want to be done to them.”

Working with Dawn

My coaching approach is based on my personal values of autonomy, accountability, trust, and kindness. With this approach, you can expect that you will always have the choice to create your personalized path to success and determine the specific accountability measures needed to achieve your goals. I may challenge your ways of thinking and invite you to explore different perspectives with the intent of creating new insights and “AH-HA!” moments. This is all done within a judgment-free space where you can feel safe to explore new ideas and options; a space where failure doesn't exist and learning opportunities thrive. 

My communication style is direct but empathetic. When appropriate, I like to infuse a bit of humor into my conversations. Coaching is serious stuff, but the journey should be fun! 

Having a Ph.D. in Training and Performance Improvement, I approach situations from a holistic view and assume there’s never just one “right” answer. I have also worked in a variety of industries, from utilities to finance to tech to startups, and have a unique perspective and vast knowledge of what makes people and processes successful…or not. Through coaching, I am able to tap into these experiences to relate to my clients’ situations and be a thought partner in exploring alternative solutions. 

I’m trained in a multitude of assessments that allow me to truly understand my client’s style of working and communicating. I can help clients tap into their own strengths to achieve personal goals, recognize when they might have an overplayed strength that creates an obstacle to progress, and identify the strengths of others to create highly functioning teams.

Years of Leadership Coaching: Six

Demographics of past clients:

  • Industries: tech, startups, legal, professional services, healthcare, consulting, toy manufacturing

  • Locations:

    • US and global (English-speaking)

  • Level (in order of frequency): 

    • Director-SVP

    • First-time managers

    • C-suite

    • High-performing individual contributors

    • Interns

Certifications:

  • ICF PCC

  • Team Coaching (Solutions Academy)

  • Master Nutrition Consultant (AFPA)

  • Hogan

  • Workplace Big 5

  • FIRO-B

  • Persight

  • Influence Style Indicator

  • CCL Benchmarks 360

  • ICF PCC Marker Assessor Training

  • ICF ACC BARS Assessor Training

  • Completed the PQ Coaching Grant Program

Affiliations:

  • ICF member

  • ICF San Diego Chapter member

Other relevant experience or ventures:

  • CEO and Co-Founder of Trio Coaching Academy, a coach training program aligned to ICF standards and competencies

  • CEO and Founder of It’s a New Dawn Coaching

  • PhD in Training and Performance Improvement

  • Coaching experience with a variety of organizations:

    • SAP

    • Center for Creative Leadership

    • Arootah

    • Omada Health

  • Mentor coach for ICF ACC/PCC level coaches

  • 20+ years of experience in developing and implementing learning and performance improvement solutions across many diverse environments, including the roles of:

    • Director Learning Strategy and Design

    • Manager Training and Operational Risk

    • Sr. Instructional Designer